Power is the ability to perform or act effectively. It
provides strength, control and authority. People with great power have distinctive creative sensibility.
Those who use it appropriately can create significant
positive changes in the world that makes the world a better place. With
this power, they can spark conversation, inspire
sharing and bring us closer by transforming how we connect to each other.
Reference
Coca-Cola
http://www.infinitytechnologies.com.au/blog/2012/04/04/5-insights-from-coca-colas-new-content-marketing-strategy/
http://socialmediatoday.com/lindamfisk/385515/leveraging-power-facebook
Take Two Interactive software
http://www.nytimes.com/2004/03/17/business/technology-take-two-interactive-founder-resigns-top-posts.html?scp=8&sq=Take-two%20interactive%20software&st=Search
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